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The Changing Face of London Homes: New Urban Living Trends

Forbes

November, 2013

London homes are changing. Cultural globalization, accelerated by a massive influx of foreign buyers in prime central locations, has helped spark new urban lifestyle trends that are reshaping the city’s real estate.

[…] Interiors, however, have moved away from the minimalist design that was so closely associated with last decade’s open-plan spaces. “That style has been replaced by more expressive designs that focus on bringing out the richness of natural materials,” notes Soning. “For example, our forthcoming Rosebery Avenue development in Clerkenwell, which will launch in Spring 2014, will feature charcoal-painted brickwork, brushed rustic oak flooring and matt brass fittings.”

At the same time, interiors increasingly mirror the culture of austerity that permeates British society at the moment. “The retro look is very reflective of now: vintage is back in, there is a strong return to the make-and-mend culture,” says Christopher Dezille of Honky, the design consultancy that decorated the show apartments at United House Developments’ landmark £120 million Paynes & Borthwick scheme in West Greenwich, which includes the regeneration of a Grade-II-listed former marine boiler factory and the development of a new residential tower.

“But vintage is not shabby-chic any more—it is that industrial kind of chic that you find in areas of London like Hoxton and Shoreditch, and now Greenwich. What I wanted to create was a less frilly vintage look: a sharper Miami meets Palm Springs – that kind of 50s cool.”

Dezille believes that the industrial look is here to stay for some time. “This retro vibe is having a real renaissance, with brands like Ercol now being sold in key retailers, not only in the UK but also in other countries around the world. Our approach was to revisit that 60s vibe in a different way and, at the same time, to have a bit of fun with it. The wallpaper in the hallway, the wooden frame mirrors, the clocks, the large, colourful budgie pictures, these are the details that combine to create the look.”

Read article on Forbes online

The Changing Face of London Homes: New Urban Living Trends

November 29, 2013

London homes are changing. Cultural globalization, accelerated by a massive influx of foreign buyers in prime central locations, has helped spark new urban lifestyle trends that are reshaping the city’s real estate.

[…] Interiors, however, have moved away from the minimalist design that was so closely associated with last decade’s open-plan spaces. “That style has been replaced by more expressive designs that focus on bringing out the richness of natural materials,” notes Soning. “For example, our forthcoming Rosebery Avenue development in Clerkenwell, which will launch in Spring 2014, will feature charcoal-painted brickwork, brushed rustic oak flooring and matt brass fittings.”

At the same time, interiors increasingly mirror the culture of austerity that permeates British society at the moment. “The retro look is very reflective of now: vintage is back in, there is a strong return to the make-and-mend culture,” says Christopher Dezille of Honky, the design consultancy that decorated the show apartments at United House Developments’ landmark £120 million Paynes & Borthwick scheme in West Greenwich, which includes the regeneration of a Grade-II-listed former marine boiler factory and the development of a new residential tower.

“But vintage is not shabby-chic any more—it is that industrial kind of chic that you find in areas of London like Hoxton and Shoreditch, and now Greenwich. What I wanted to create was a less frilly vintage look: a sharper Miami meets Palm Springs – that kind of 50s cool.”

Dezille believes that the industrial look is here to stay for some time. “This retro vibe is having a real renaissance, with brands like Ercol now being sold in key retailers, not only in the UK but also in other countries around the world. Our approach was to revisit that 60s vibe in a different way and, at the same time, to have a bit of fun with it. The wallpaper in the hallway, the wooden frame mirrors, the clocks, the large, colourful budgie pictures, these are the details that combine to create the look.”

Read article on Forbes online