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Setting Trends in Interior Design – An interview with Honky

Paynes & Borthwick

April, 2015

Christopher Dezille, founder of Honky design consultancy discusses the striking interior design scheme he has created for the Paynes & Borthwick show apartment.

Award winning interior designer, Christopher Dezille, is rated as one of the top interior designers in the UK. He set up his own design consultancy, Honky, after 20 years experience in the business. The company undertakes both private and commercial projects across the UK and internationally, but the majority of Honky’s projects are based in London.

The interior you have created for the Paynes & Borthwick show apartment has a very distinct retro feel, what was the starting point for the design?
It was important to create interiors that are in tune with the people who live and work in and around the area. The design had to be very much of the moment. The retro look is very reflective of now, vintage is back in, there is a strong return to the make and mend culture. But vintage is not shabby chic any more – it is that industrial kind of chic that you find in areas of London like Hoxton and Shoreditch, and now Greenwich. What I wanted to create was a less frilly vintage look: a sharper Miami meets Palm Springs – that kind of 50s cool.

Who did you have in mind when you created this look?
I believe that the typical show flat aimed at the young professional has become too predictable – I challenge that this is actually the way that people live. I never work to a format, because that doesn’t reflect how people dress, or what fashion is doing. Fashion can’t stand still; it constantly moves the goal posts. I believe interior design should follow the same pattern.

How much creative freedom did you have on this project?
We have worked with United House before on several developments so we were given the latitude to be that little bit more creative. We wanted to do something different, a look that would strike a chord with the people who come to see the apartment, something that is so visually stunning that it has its own unique appeal.

So, this is retro with a new twist?
The current design style – the industrial look, is going to be with us for a while. This retro vibe is having a real renaissance – with brands like Ercol now being sold in key retailers, not only in the UK but also in other countries around the world.

Our approach was to revisit that 60’s vibe in a different way and, at the same time, to have a bit of fun with it. The wallpaper in the hallway, the wooden frame mirrors, the clocks, the large, colourful budgie pictures, these are the details that combine to create the look. Yes, it is slightly tongue in cheek, but we have done it in a way to amuse, intrigue and show the possibilities of the property. This may not be how everyone chooses to live, but people will certainly respond to the apartment and remember the design.

What’s the main challenge of designing an eye-catching show apartment?
Every project we undertake is personal. We don’t want to recreate the same generic design scheme over and over again; it’s just not what we do. We are working all over London on different schemes, but each one is individual. So we want to give everything a fresh approach, a new spin, and we are constantly reinventing.

The Paynes & Borthwick show apartment is a case in point. It can take years to assemble all the different bits and pieces in a house to create the look you want. What we have done here is to create a moment in time – so this is really a showcase of what’s possible to fire people’s imagination. Of course there will be new colours, new innovations, fashion will start to drift in a different direction. But that’s what motivates me. It’s all about the challenge of the next project.

You can view more images of the Paynes & Borthwick show apartment in our portfolio.

Setting Trends in Interior Design – An interview with Honky

April 15, 2015

Christopher Dezille, founder of Honky design consultancy discusses the striking interior design scheme he has created for the Paynes & Borthwick show apartment.

Award winning interior designer, Christopher Dezille, is rated as one of the top interior designers in the UK. He set up his own design consultancy, Honky, after 20 years experience in the business. The company undertakes both private and commercial projects across the UK and internationally, but the majority of Honky’s projects are based in London.

The interior you have created for the Paynes & Borthwick show apartment has a very distinct retro feel, what was the starting point for the design?
It was important to create interiors that are in tune with the people who live and work in and around the area. The design had to be very much of the moment. The retro look is very reflective of now, vintage is back in, there is a strong return to the make and mend culture. But vintage is not shabby chic any more – it is that industrial kind of chic that you find in areas of London like Hoxton and Shoreditch, and now Greenwich. What I wanted to create was a less frilly vintage look: a sharper Miami meets Palm Springs – that kind of 50s cool.

Who did you have in mind when you created this look?
I believe that the typical show flat aimed at the young professional has become too predictable – I challenge that this is actually the way that people live. I never work to a format, because that doesn’t reflect how people dress, or what fashion is doing. Fashion can’t stand still; it constantly moves the goal posts. I believe interior design should follow the same pattern.

How much creative freedom did you have on this project?
We have worked with United House before on several developments so we were given the latitude to be that little bit more creative. We wanted to do something different, a look that would strike a chord with the people who come to see the apartment, something that is so visually stunning that it has its own unique appeal.

So, this is retro with a new twist?
The current design style – the industrial look, is going to be with us for a while. This retro vibe is having a real renaissance – with brands like Ercol now being sold in key retailers, not only in the UK but also in other countries around the world.

Our approach was to revisit that 60’s vibe in a different way and, at the same time, to have a bit of fun with it. The wallpaper in the hallway, the wooden frame mirrors, the clocks, the large, colourful budgie pictures, these are the details that combine to create the look. Yes, it is slightly tongue in cheek, but we have done it in a way to amuse, intrigue and show the possibilities of the property. This may not be how everyone chooses to live, but people will certainly respond to the apartment and remember the design.

What’s the main challenge of designing an eye-catching show apartment?
Every project we undertake is personal. We don’t want to recreate the same generic design scheme over and over again; it’s just not what we do. We are working all over London on different schemes, but each one is individual. So we want to give everything a fresh approach, a new spin, and we are constantly reinventing.

The Paynes & Borthwick show apartment is a case in point. It can take years to assemble all the different bits and pieces in a house to create the look you want. What we have done here is to create a moment in time – so this is really a showcase of what’s possible to fire people’s imagination. Of course there will be new colours, new innovations, fashion will start to drift in a different direction. But that’s what motivates me. It’s all about the challenge of the next project.

You can view more images of the Paynes & Borthwick show apartment in our portfolio.